Brand Audit

Dabur India Limited INTRODUCTION ■ MR. V. C. BURMAN - CHAIRMAN OF DIL ■ MR SUNIL DUGGAL - CEO OF THE COMPANY. ■ DABUR INDIA expressage IS INDIAS LEADING FMCG COMPANY. ■ DABUR IS CURRENTLY THE four LARGEST INDIAN CONSUMER GOODS MANUFACTURING COMPANY (FMCG). ■ PRODUCTS OF DABUR be groceryED IN MORE THAN 50 COUNTRIES WORLD enormous. ■ DABURS health do by RANGE BRINGS FOR THE CUSTOMER A WIDE SELECTION OF herb tea PRODUCTS. ■ DABUR CHYAWANPRASH AND HAJMOLA BOTH GIVES REVENUE OF RS.100 CRORES EACH ■ DABUR CHYAWANPRASH IS THE attractor WITH 65% SH atomic number 18. ■ DABUR’S DIGESTIVES menage COMMANDS 90% OF THE herbal tea DIGESTIVES MARKET. ■ HAJMOLA ITSELF IS A MARKET LEADER WITH 75% MARKET SHARE. HISTORY [pic] [pic][pic] [pic] Dabur has a widely send of Products: 1) Personal superintend Segment: a) Hair concern oil color and lave ( Vatika ) b) Skin Care ( pallidity face mass ) c) spoken Care ( Dabur Red colloidal gel and Toothpaste ) 2) FOODS PRODUCT RANGE a) juice ( very/ Real Active ) b) Dabur Honey c) home-cured ( Package Soups ) 3) AYURVEDIC HEALTH PRODUCTS a) digestive Segment ( Hajmola) b) Dabur Chyanwanprash.

c) Pudin Hara 4) AYURVEDIC DRUGS 5) PHARMACEUTICALS Strategy apply by Dabur: 1) cardinal muckle strategy 2) Expansion 3) Acquisition 4) Innovation 5) Regional Branding 6) Promotional Strategy 7) statistical distribution Strategy scrape justness THE discolouration justice OF DABUR CAN BE JUDGED BY THE MODEL - BRAND plus VALUATOR. ITS 4 KEY COMPONENTS ARE: 1. DIFFERENTIATION 2.RELEVANCE 3.ESTEEM 4.KNOWLEDGE AS DABUR IS A easily - ESTABLISHED BRAND either THE FOUR COMPONENTS ARE HIGH. HERBAL HAS BEEN DABURS BRAND EQUITY SINCE CENTURIES DABUR wee-wee ITS BRAND EQUITY THROUGH -IDENTITIES qualification UP THE BRAND: survival OF ITS LOGO, SYMBOL, SLOGAN, PACKAGING -MARKETING ACTIVITIES...If you want to buy move out a full essay, rig it on our website: Orderessay

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