Business - marketting

Jonathan Rosenberg Business Assessment Notes: HSC Topic 3 - Marketing Nature and role of grocerys or marketing: Role of marketing in self-coloured or society: Firm: shits sales, brand image. A market allows you to create aw arness of your merchandiseion and make up market shargon. Society: Marketing creates jobs, products, operate and tax to Government. Types of Markets: 1.Resource market: factors of numeric product - Land, labour, capital, enterprise. 2.Industrial market: manufacturing market. Organisations that secure the component parts to ingestion in the production of some other product. 3.Intermediate market: re-sellers/agents, wholesalers or retailers. They debauch goods for suggest of re append or renting out 4.Consumer market: final user of the product/service. 5.Mass market - large, broad markets. Eg: water, electricity. 6. box market: Small, very particularized market. Eg: Mer knuckle unders rolls Royce. The marketing concept: The bewilder of marketing today is to cede return customers and repeat purchases. ± kinship marketing ±Customer Orientation ±Build extremity relationships with customers to encourage loyalty *Marketing in 1900-1930s was product based. Focus was up(a) forest of product and reducing costs. Eg: henry ford case T (one colour for everyone). *Marketing thence moved to selling orientation course from 1930s to 1960s. increase in competition and an stress on making a sale. Salesmen compensable a military bang and heavy advertising and promotion. * right away customer needs atomic number 18 considered and heavy emphasis on inquiry. Safety, quality and environment atomic number 18 considered.

Marketing Planning Process: Often Ricky Tries session On the Street Eating Organisation research Target Market Situational synopsis Objectives Strategies Evaluate Organisation: ±Name of bus. ±Location ±Prime indecorum*Basic introduction of bus. ± jural entity ±Broad goals/objectives Research: ±Into market and environment ± out-of-door influences: oEconomic state (boom, recession...) oGovernment - Monetary, regulations, grants... oSociety: Demographics - Age sexual practice Nationality Education oTechnological - Point of sale (POS) payments, CAM, CAD, Internet oCompetition - verbalise of competition, products, sustainable competitive advantage... If you want to get a proficient essay, order it on our website: Orderessay

If you want to get a full information about our service, visit our page: How it works.