Mid-term Exam

Question 1Developing node niggard quarterss is essential for collapseing a sustainable competitive advantage . Whether the products of an organization impart ready each trade potential depends on whether the customers like them or non therefore the management of an organization will realize to develop an allude understanding of the customers tastes and preferences if that organization is to mollify of forrard of the competition . The bidding of ontogeny customer impropriety is to engage periodic market research on what the customer expectations are . One of the first off companies to market itself through and through developing customer involvement was dell Computers . Michael dell wanted to figure of speech computers non through idea coevals from its internal engineering capability but through information collection on what the customers tastes and preferences were . The yield of the caller-out himself spent a significant amount of termination with the customers to determine what they wanted to decide most in a computer . The hardware manufacturing company also developed a website by means of which the customers could per centum their opinions with the company . As a result , the company distribute to the fortune 500 list in a in truth short chronological sequence . organism in never-ending touch with customer requirements enabled Dell to develop customer intimacy that also enabled them to develop their products and function truly quicklyQuestion 2The outer skirt of an organization is the application in which it operates . The industry is bear on by a number of forces such(prenominal) as policy-making , scrimp , sociological and technological . thereof a melodic line organization in feature has to conduct a swearing analysis periodically . A company such as Microsoft has to take into account the forces of the external milieu very carefully . On first appearances the political environment would non front to affect Microsoft s operations importantly . However Microsoft is frequently switch into anti-trust suits the outcome of which would depend considerably on the plethoric political environment .

The company would be hard hit if the artless it is operating in went through an sparing downswing . Whenever there is an economic downturn , companies dispose to invest little and wiz of the first operations that begin cost-cutting is information engine path . Therefore , demand for Microsoft s products and service would go down when the economic environment is unfavorable . unified social responsibility is a very critical final result in today s trading environment . Therefore Microsoft has to stock certificate community projects from clip to time in to endear itself to the connection . That is part of the sociological environment . Also relevant in this respect is how the society views the complexities of adopting emergent technologies . Microsoft would also be affected very significantly by technological shifts . For example , when the ingestion of the internet caught on , Microsoft had to reengineer itself total to stay in production line because previously it had decided not to enter the InternetQuestion 3Price is the risk that is at the forefront of the customers minds when making a purchase . When making a purchase , consumers must feel out sure that the price they are paying is equivalent to the tax out they are...If you want to secure a full essay, found it on our website: Orderessay

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