Explains Southwest Airlines positions itself as a different class of airline by having the most generous frequent flyer program of all major carriers. How it uses LUV as a promotional tool.

sou-west has become one of the intimately successful stories of the air. southwestern has strived to countersink itself as a different airline in more ways. *Customer Service. They focus on customer dealing strongly. In their legation statement, which is available for viewing at: http://www.southwest.com/about_swa/ heraldic bearing.html, states: The mission of southwestern United States Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit. (Pg. 1, Para 1) *Rewards. The company as well prides themselves on having the most generous frequent bill plan and rewards program available. *Prices. souwest Airlines is the nations leading, and largest, low-fare airline. (Pg. 5, Para 2) *Cabin Service. Southwest bring home the bacons costless coffee, juice, soft drinks and sm any snacks, all for the comfort of the passengers. They also provide alcoholic beverages for charge. *Special Ra tes. Southwest provides special fares for seniors, military, infants and toddlers, and groups of ten or more. The company also provides discounted range which can only be found online at www.southwest.com. * branching room. The company prides the space available for the passengers comfort. You see, even though most of our flights are short, your comfort is inactive the utmost importance to us. (Pg. 10 Para 5) *Unaccompanied electric razor (UM) Children.

The company has a special program for children through the ages of 5 and 11 travel alone without an adult. *Passengers with disabilities. Southwest provides special accommodations for those with disabilities, such(prenominal) as wheelcha ir assistance, allow them to pre-board to r! emove a seat, and allow educate service animals. *Open Seating. Southwest seating policy is cave in seating, which helps expedite the boarding process and allow the extra thingummy for passengers. Southwest uses the record love as a way to emit how they traverse and feel towards their customers. Southwest has used Love as their main(prenominal) promotional... If you want to get a full essay, club it on our website: OrderEssay.net

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