Corporate Identity

in corporeald Identity Components In contemporary society, there has been a growth in organisations recognizing the importance of attaining a strong collective indistinguishability. According to Melewar and Karaosmanoglu (2006) corporate identity is defined as the strategical manifestation of corporate level vision and mission, which embeds strategies that an boldness employs in its operations or production (Melewar, T; Karaosmanoglu, E. 2006). corporate identity is constructed from cohesively interconnected physical, operational and human elements of an organisation (Paterson, D., Karaosmanoglu, E., Melewar, T. 2003). The seven-spot core components that illustrate the concept of corporate identity sw all(prenominal)ow up; corporate multitude, corporate design, corporate culture, behaviour, corporate structure, industry identity and corporate strategy (Melewar, T. 2003). The following section will get wind the key components of corporate identity as part of the cor porate identity strategy for SES. 1. Corporate Communication Corporate conference is identified as a management function that provides a framework for the effective coordination of either internal and external communicating within an organization (Cornelissen, J. 2010).

Van Riel claims corporate communication encompasses all the ways in which the organization communicates with its various stakeholders, to maintain a favourable reputation with the stakeholder groups (Melewar, T et al. 2006). Controlled corporate communication incorporates threesome elements; management, marketing and organizational communication. In relation to SES, the organization incorporates the lock up of marketing and management communication to ad! dress all stakeholders. new(a) promotional publications have been produced to appeal to all stakeholders about SES activities in several communities, to subscribe the overall vision of SES to build and stick up safe and resilient communities (Annual Report, 2009). The SES regularly update their government tack together website...If you want to get a full essay, order it on our website: OrderEssay.net

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