Marketing Research (exam)

NameUniversityCourseTutorDateMarketing Research (ExamQuestion 1 (7 pointsindustrial Health Technologies , Ltd (IHT , located on the easter sea-coast is a manufacturer of industrial inhalators . The Research and education (R D ) department recently introductioned a arche persona inhalator for the asbestos-abatement industry that is stamp battery powered and would transmit the operate life of current toughies from 8 to 30 hours without recharging . A connatural model introduced by Deep Mine galosh implement (DMSA ) four months earlier was marginally successful . until now , both(prenominal) IHT s and DMSA s models suffered from a adept blur . It was found that use of the inhalers without recharging for 30 hours required 18 hours of recharging to return the batteries to a state of right perpetrate Notwithstandi ng this technical flaw , IHT s management squad , headed by Chuck Montford , was excited about R D s efforts . Carl Corydon , IHT s marketing manager , and Chuck had decided to do a sample survey to A haphazard of hundred asbestos-abatement firms was to be chosen from a disceptation of East Coast federally licensed asbestos-abatement firms . Mail questionnaires were designed to insure respondents attitudes and opinions towards this new respirator (2 pts (a ) Identify the underlying doubtfulness neutral (s ) in this oneThe enquiry objective in this grounds is setting out to calibre customers reactions in relation to the capability of the new battery . The industrial Health Technologies Ltd (IHT ) team would like to instal how consumers perceived the model respirator which although which set up stay 30 hrs without recharging , requires an accompanimental 18 hours of recharging so that the full state of battery charge atomic number 50 be returned and maintainedThe other objective relates to the technical fla! w that the respirator posses basing on the customers opinions and attitude . The technical flaw that is experienced by this prototype respiratory finesse is that it cannot charge for a shorter metre despite its long continuation in sustaining the amount of battery charge that it has .

The Research and developing department at Industrial Health Technologies , Ltd has therefore embarked on a mission to establish the reasons behind this technological flaw carrying out a sample survey that leave be able to establish why this prototype respiratory takes a lot of time term charging . Therefore the objectives ar conceived with an localize of satisfying a take up in the brass . How specifi c ,measurable , realiable , achievable and timebound objectives are determine whether the research will achieve their goals and obtain valid results (2 pts (b ) What type of research design is being employThe research design which is used in the case above is an experiment carried out by performing a sample survey to A random of a 100 aspects - abatement firms . This was to be selected from a list of aspects- abatement firms that are federally licensed from East Coast . In addition mail questionnaires will also be distributed to various state so that their opinions about the device can be naturalised . This therefore makes it a quantitative research that applies the use of questionnaires in...If you penury to get a full essay, prescribe it on our website: OrderEssay.net

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