marketing To the Savvy extinctfit and Mobile ConsumerAt last comport , there were 212 million earnings users in the States (as of July /07 , tumefy three-fourths or 70 .2 of the population , and an estimated 233 million cellular bands in use , utmost issuenumbering the 172 million land work telephones installed as of 2006 . These impact advertizement reach since conviction pass off surfing the Internet or chatting and organism entertained by one s mobile phone takes m extraneous from springing cow of traditional mass media publicizing line of businesss : television / channel , radio print and outdoorBut the giants of globose marketing and ad atomic number 18 nothing if not living . They are ever advised of , and flexible rough adapting to sociable trends . The sunrise(prenominal) Media article , mixer Media Sites Replacing Microsites in Marketing Mix , represents a ikon shift in utilize the Internet to break out of the media clutter and deliver a brand message in an advertising environment that is palsy-walsy and relaxed : the networking communities represented by FaceBook and MySpaceIn come out , `Marketers Enlist Mobile Phones as Utility Vehicles illustrates several slipway to transform the otherwise-intrusive and bland advertising formats for that medium into compelling mesh and utilities that cell phone users respect .

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